FATFACE | SPRING

Creative Concept and Creative Direction for FATFACE's Spring 2023  campaign.

 FATFACE X THE FLETCHERS

@FletchersOnTheFarm
@Kelvin_Fletcher (Emmerdale, Strictly winner)
@Liz_Fletcher83 (actress, author, podcaster) and their spirited brood!   

I introduced FATFACE to the world of influencers in their first campaign to move away from using traditional models.Together, we tapped into the cultural surge around farming and farm chic with this effervescent family.  The Fletchers were the perfect match, embodying FATFACE's belief that everyday is an adventure and no two days are the same.

Results
In launch week - The Fletchers email achieved highest sales conversion,  brand searches went up by 25% on Google and FATFACE were No.1 on web traffic share versus their competitors. 
Impressions increased by almost 50% compared to Spring 22.
High rate of new customer acquisition at an attractive CPA of £13.
TikTok click throughs 204% above KPI - securing strong brand sentiment across new GenZ audience.

“I am delighted to have partnered with Red Bee Creative over our last few seasonal campaigns. When looking for a creative agency partner, Red Bee undoubtably stood out from the competition. Their combination of strategic insight, brilliant creative ideas and understanding of the FatFace brand and our values meant it was the perfect partnership. 

Red Bee’s expertise meant they challenged the teams in the right way and pushed us to evolve creatively, particularly in terms of narrative and moving visuals. The Red Bee team are an absolute pleasure to work with and come with a collaborative approach that means they work brilliantly alongside internal teams to really produce the best results.”

Keely Stocker
Marketing and Brand Communications Director, FatFace