FATFACE | THE WAVEMAKERS

Creative Concept and Creative Direction for FATFACE's Summer 2023 campaign.

MEET THE WAVEMAKERS - Five incredible influencers, whose lives are authentically shaped by water. 

@tommybrady7 - Olympic kayaker
@lizzie_outside - SUP master & clean-water activist
@inkacresswell - Marine biologist & underwater photographer
@caroline_south - Marine plastics artist
@caldamac - Wild water swimming advocate & presenter

Keen to avoid the wallpaper effect of models on a beach, I introduced FATFACE to this purpose-driven group of influencers to front their Summer 2023 campaign.  Together we followed them as they shared their different passions for wild water with each other and us.  Capturing joyous portraits and filmed content to engage FATFACE's nature-loving audience.  The camaraderie of THE WAVEMAKERS was infectious and brought FATFACE's Summer Collection to life in an authentic and spirited way.  

THE WAVEMAKERS posted content throughout the Summer and engaged new audiences with competitions and promotion of FATFACE's new B Corp status.