NETFLIX | THE CROWN

Pitching-winning Creative, Director and Editor for the global launch trailers and supporting content for Netflix's biggest ever original series, The Crown.

We hooked audiences in by focusing on the vulnerability of Elizabeth, a young woman thrown under the weight of The Crown. I directed all elements of the hero launch trail, collaborating directly with series creator Peter Morgan CBE throughout production.

Using Netflix's smart data on audiences, I also wrote and directed two supporting trailers that targeted specific audience groups. "Two worlds" - showing the conflict between Elizabeth The Queen and Lilibet the wife, sister and daughter.  And, "Two courts" - showing the conflict between The Monarchy and the Government. 

Further to the trailers I wrote and created social videos focusing on the fascinating stories of the The Crown's other key characters.  These social videos received over 2 million organic Facebook views within their first weeks of posting and the series quickly became Netflix's most watched original series.