REALLY | UKTV

Creative, Development and ongoing creative activation for UKTV's REALLY channel.

REALLY's viewing figures were starting to drop.  Women felt guilty for watching the channel and men wouldn't even consider co-watching with their partners.  It had a gratuitous, gossipy TOV, that was no longer connecting with its audience.

As part of the rebrand team, I helped to create the first ever TV channel that intuitively synced with the viewer, hour by hour, day by day. Leaving you feeling like you'd spent time with a good friend, that really gets you, rather than feeling you needed to take a shower after gorging on reality TV.