TELEMUNDO | PEACOCK | WORLD CUP 22

Pitch-winning concept, creative and copy for Telemundo's World Cup 2022 campaign

Whether you call it football, futbol or soccer, when it comes to watching the World Cup, Telemundo is the most exciting and passionate place for fans to go.

Tuning in to how the fans were feeling for the 2022 World Cup, I came up with the concept and line IT MEANS EVERYTHING which translated to Spanish as LO ES TODO.  Telemundo understands that when The World Cup is on, nothing else comes close to what it means.  It means everything to the fans, to the players, to their pundits and commentators and to Telemundo, who are one of the only American networks to have their studio and teams on the ground in the thick of the action.

IT MEANS EVERYTHING and the idea ran through everything.  From a superbowl spot, to a partnership with Minions: The Rise of Gru, as well as OOH and programme inserts on NBC, Telemundo and exclusive content on Peacock.