TV LICENSING | NOTHING BRINGS US TOGETHER LIKE GREAT TV

A brand campaign from TV Licensing, celebrating the power of great TV to bring even sworn enemies together

Part of the pitching-winning creative team for the overarching brand campaign. Going on to write and direct the social content to accompany the main TV spots.

Results

Initial results are a 170% increase in average WATCH THROUGH rate on the social content.

This campaign will run on the BBC, BBC Iplayer, As YouTube pre-rolls and across social platforms for the next 3 years. More results to come!

Fellow Creatives: Tom Chancellor, Ruth Shabi, Luke Becalick, Cindy Ho | TV Director: David Kerr